The match between non-league teams Ascot United and Wembley FC will be livestreamed on Budweiser’s Facebook page. Budweiser recently signed a three-year sponsorship with the English knockout cup competition worth about $40 million.
This 90-minute live stream of the game will increase its potential audience from a handful of local fans to 700 million Facebook users worldwide. Both of the relatively unknown teams will be paid nominal broadcast fees, Reuters reports.
“To be involved in the first game of The FA Cup this season is an honour in itself,” said Mike Harrison, the Chairman of Ascot United, in a statement, “but to be part of a world first and have our match broadcast to a massive global audience is fantastic for our club.”
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