Hi everyone, thanks for coming.
So my name is Paul Adams and I work in the UX team at Google. Iʼm the user research lead for social, and work on things like Buzz and YouTube. I spend a lot of my time doing research with people on how they use social media. I sit down with people, and have them map out their social network for me, and we look at how they use tools like email, Facebook, Twitter, their phone, and so on. One of the things we talk about is the differences between their social network online, and their social network offline. Today, Iʼm going to talk about some of the things weʼve learned over the past few years, what it means for the future of the web, and some tips for design.
Before I get down into some detail about social networks, I want to start by telling you a story from our research.
Her friends from when she lived in LA
her friends from San Diego, where she lives now.
Her family
And Debbie is big into swimming, she trains ten year old kids competitive swimming, and has groups around the kids and her fellow trainers.
In LA, some of her best friends work in a gay bar. They miss her being around, and she misses them,
so they share photos on Facebook of wild nights in the bar.
Now, the 10 year old kids she teaches are also on Facebook, and they have “friended” Debbie.
When we were doing research with Debbie, we were asking her about her usage of Facebook
and she was showing us the things she does.
of this study on how they come up with Google+
